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Articles » Finance >> View Article
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| How To accept Credit Cards On-line |
By:
Ray Taylor |
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These days we all take purchasing products over the Internet as commonplace but it wasn't until financial institutions set up facilities so companies could accept credit cards online, that this became possible. With instant communication and orders that can be made at anytime of the day, why would you only want to accept a check or money order which will just delay the order further.
No-one likes to wait on the internet because otherwise they would shop in a mall. You need to have a way to take a payment instantly so you can get your product or service up and out the door as soon as your customer orders it.
That is why they accept credit cards as part of their daily business. It doesn't matter how new your website is, you will need to arrange online payments this way as soon as possible.
Trying to run an e-commerce site without this type of electronic payment facility will be difficult at the very least and could mean that it will ultimately fail. Accepting credit cards online does pose some problems though, as some payment systems are quite expensive to set up and maintain.
One of the systems becoming very popular with internet users is Paypal although there are others that are very similar to types you will find at any establishment that accepts cards. It will be some time yet, before it becomes the payment system of choice.
A Paypal account lets a customer use their credit card in the same way that they would on any other internet site but as you have your own account it is very quick and easy to do. The only way to keep customers is by providing a safe online payment service in a secure environment for them to purchase your products or service.
All transactions from your site must be encrypted if you want to guarantee your customers' information is not available to others. A secure server is generally required when accepting credit cards online where any ordering facility is provide. With fraud being one of the top concerns on the internet it is your responsibility to make your customers feel safe and secure when they place an order otherwise they will leave and and order elsewhere. |
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